Offer Saving Circles to your Customers

Change Lives with Collaborative Finance

See how Circles could work for your business with a quick and easy Circles trial

Do you want to understand how Circles powered by StepLadder can attract new customers and generate revenue for your business? Sign up for our fast and easy mini trial. You can complete it within minutes as the speed of your draws depends on how quickly you click through the experience.

Circles powered by StepLadder

A new savings product which you can white-label to generate revenue, increase your market share and engage and retain your customers

Commercial Benefits

  • Digital savings circles offer your business a capital-light model to generate additional fee and referral income without balance sheet risk.

  • Community is the antidote to churn in personal finance. Our savings circles are naturally social and the power of the community can help increase customer engagement and decrease churn.

  • Many of your potential customers are using an offline version of these savings circles. Capture a larger market share by offering these easy-to-use, innovative digital Savings Circles.

  • Offer your customers these innovative digital Savings Circles to save money to reach their WOW moments - whether that’s buying their first home, paying for a wedding, starting a family or funding education. They’ll never forget you.

  • Offer a social savings product to enhance financial wellbeing and help your customers reach their financial goals. When you help somebody reach an important goal they are 3x as likely to be loyal and a positive promoter of your company

  • A healthy and sustainable alternative to Buy Now Pay Later schemes. With Savings Circles your customers can Buy Now Pay Responsibly.

Savings Circles have been used around the world for generations. But until now they have been offline, informal and local. This model of saving in groups goes by over 100 different names depending on where you are in the world.

Offering digital Savings Circles is a great way to attract new customers who are already familiar with the product but want something digital, safe and scalable.

Your customers are already using savings circles…

Discover the opportunity for Saving Circles in your home market

Understand the commercial opportunity of digital savings circles in your market with bespoke research curated by the Circles team - a group of world-leading experts in online ROSCAs. See the business case for launching this product in your home market.

For further information about your bespoke study, click on the link below and fill out the form.

Why work with us?

  • Capitalise on Megatrends

    Social connection, gamification. debt avoidance and financial wellbeing are intrinsic features of the Savings Circle

  • Adaptable for your Market

    Meet the demands of your customers and offer a variety of use cases including cars, white goods, decorating a home, technology or even healthcare

  • Digital Saving Circle Experts

    World-leading expertise at translating the Savings Circle to a scalable digital product

  • Plug + Play API Delivery

    Easily integrate into your technology infrastructure. IP & systems fully in-house and purpose-built ready for launch in 10 weeks

  • Structured for Scale

    Capital-light model which scales rapidly and generates fee income without balance sheet risk

  • Designed for Customers.

    Active digital-first communities which motivate and support customers to achieve their financial goals

Talk to us

Some other businesses we’re helping…

How does a Savings Circle work?

Step 1 - Match

People get matched to a group of people with a similar financial goal and everyone contributes the same amount each month. For example £100 a month for 10 months to raise £1000.

Step 2 - Draw

Each month there is a random draw and one person is awarded the total, in this example £1000.

Step 3 - Repeat

This process repeats every month until everybody has received their £1000.

Benefits to your Customers

  • 1. SPEED

    By working together 90% of people reach their savings goals faster than saving alone

  • 2. COMMUNITY

    Stay disciplined and get motivated with a like-minded community.

  • 3. SUPPORT

    Feel supported on the savings journey. Research shows you are 300% more likely to reach your savings goals together

Change lives with collaborative finance